Like Minds Alumni
Molly Flatt
Molly is WOM Evangelist for 1000heads, the leading global specialists in word of mouth marketing. A passionate advocate of the value of sustained and authentic brand conversations, Molly helps companies understand why word of mouth should be at the heart of every aspect of their advertising, and ensures that 1000heads remains at the cutting edge of creative and strategic developments in the industry. She collaborates with consumers and researchers to produce insights into the psychology and behaviour behind word of mouth and social media, and how these can be transformed into effective long-term brand strategies.
Molly is also President of WOM UK, the independent organisation representing the word of mouth marketing (WOMM) industry in the UK. Partnered with WOMMA in the US, WOM UK promotes ethics and best practice in the industry, and offers skills development and access to the leading practitioners for members ranging from data bureaus and research firms to creative agencies and bluechip brands.
After graduating from Warwick University with a degree in English Literature, Molly worked as a writer, stage actor and corporate acting coach before joining 1000heads in 2007. Starting out as a linguist and strategist for the 1000heads creative team, Molly has worked at the coalface engaging, meeting and collaborating with social media voices from across the world, and has overseen the creative direction of long-term and award-winning campaigns for clients such as The V&A, Nokia, Canon, 3 and STA travel.
Molly is deeply embedded in social media and her passion for culture and the arts continues through her blogging for the Guardian, the Economist, Finch’s Quarterly Review and her own blog site.
