Alastair makes creative business profitable, global and interactive, and is a board level advisor to several start up companies. He’s been involved in the interactive world since 1990, in parallel with his advertising agency experience. From developing early interactive television and gaming systems to starting up new media firms both inside and outside advertising agencies (Ammirati Puris Lintas Digital and Zentropy Partners respectively) he has remained at the cutting edge of marketing and technology, growing his businesses in scale and profitability year on year.
Zentropy Partners UK, the company Alastair founded in 2000, was twice agency of the year in the UK, and grew consistently and profitably, bucking the dotcom era trend. Under his leadership Zentropy took over McCann Erickson’s nascent direct marketing unit and an acquired database marketing firm in 2005 to form MRM Partners, emerging again under the renamed MRM Worldwide banner as one of the leading digital marketing firms in the UK, ranking at Number 5 in New Media Age’s Top 100 Interactive Agencies Report in 2008. Alastair served as Chief Executive of MRM Worldwide from 2004- 2008, as well as on the McCann Erickson WorldGroup UK and Ireland Board.
Alastair has advised businesses all over the world on digital strategy, communication and creativity. Recent Clients include Microsoft, Intel, Unilever, Nestlé, MSN, Sky, Mastercard, Boeringher Ingelheim, the Home Office, Hewlett Packard and the Newspaper Marketing Agency. He comments regularly on the impact of digital on the marketing and advertising industry, both in the national and trade press as well as on this blog. He also blogs at Blogging For Food on Brand Republic. He is a Fellow of the RSA, Member of British Design and Art Direction and one of the original members of the Digital Marketing Group at the IPA. He lives in London with his young family, enjoys fine art, sailing, parenting, travel and ‘occasional’ rugby coaching on Sundays.
